Anchor Text

Anchor Text

Anchor text is the clickable text that contains a hyperlink to another page or website. Most of the time, this text shows up underlined in blue. In SEO, it’s recommended to make sure any anchor text is relevant to the page it’s linking to. Search engines use anchor text as an indicator of the page’s topic, so the more relevant it is, the better. For example, when linking to a site that sells yellow umbrellas, I should use the anchor text, “yellow umbrellas.”