Bounce Rate

Bounce Rate

Bounce rate is the percentage of visitors to visit a site and only view one page before navigating away from the site or closing their browser entirely. This statistic is most commonly tracked through Google Analytics and is seen as negative when percentages are unusually high. A high bounce rate indicates to search engines that a website’s content or keywords may not be focused properly to engage the currently targeted audience and may result in content penalties and loss of SERP keyword rankings over time.