Click Through Rate (CTR)

Click Through Rate (CTR)

CTR stands for click-through rate. It is a measure of the ratio of users who click on a specific ad to the total users who have viewed it. For example: if an ad was shown 100 times, and clicked on 5 times, it would have a CTR of 5%. CTR is a common key performance indicator which helps determine the success or failure of a particular ad or keyword.