Conversion Rate

Conversion Rate

Conversion rate is the percentage of users who completed the designated goal on your web page. For example, say you run an online shoe store: If you have 1000 visitors to your web page featuring a pair of black tennis shoes, and 100 of those users purchase sneakers, you would have a conversion rate of 10% on that page. Often times, conversion rates are much lower than this example, in which case advertisers will employ conversion rate optimization testing (or landing page testing) to increase these rates.