CPM

CPM

CPM, or cost per thousand impressions, is the way we define the price you pay for your ad to be shown to users 1,000 times.  For example, if you’re advertising with Google Adwords, and your CPM is $2.00 – you’ll pay $2.00 for every 1,000 impressions on your ad. This is an alternate metric from CPC – which measures how much you pay each time a user clicks on your ad.