Impressions

Impressions

Impressions are when a particular ad or any other form of digital media appears on a user’s screen. This has nothing to do with whether a user clicks on your ad or not, just whether it appears. Impressions are great if you’re trying to increase brand awareness, and advertisers can choose to optimize for them by using a CPM strategy. Several factors can determine whether or not an ad gets impressions, such as keyword use, relevancy, bid amount, and more.