Keyword Stuffing

Keyword Stuffing

In SEO, keyword stuffing refers to the black hat SEO technique of overloading webpages with a set of keywords or numbers to try to manipulate search engines into giving favorable ranking results for those given set of keywords. Often these keywords appear in a list or grouped together and can be both in or out of context to the website’s focus or topic.

Note that keyword stuffing penalties are not exclusive to using a high number of unique keywords throughout the site, but can also be seen negatively by search engines if your site is over-using even a single keyword that is not natural prose.