Search Engine

Search Engine

A search engine is a certain kind of program that searches the internet and creates a list of relevant web pages based on keyword and phrases specified by users. They follow specific rules and deliver users content based on how closely the result matches their keyword and based on the quality of the website. Some example of popular search engines are Google, Bing, and Yahoo.  Advertisers employing SEO and PPC both utilize search engines as platforms to get users to their site.