Category: ‘consumer intent marketing’

Top 7 Takeaways of EthCC Paris: The Future of Cryptocurrency & SEO

I had the awesome opportunity in the last 2 weeks to attend EthCC, the Ethereum Community Conference, in Paris. Being a relative “newbie” in the crypto space, I attended the conference to learn more about Ethereum, other crypto currencies, the blockchain and it’s community. Most importantly, I also went to learn what the future of […] Read more

Mar, 22, 2018

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Voice Search & PPC: The Good, The Bad & The Ugly

Make some space in your search marketing strategy this year, because we’ve got new roommates. Google, Siri, Alexa and Cortana have infiltrated the homes of our users and it appears that they are here to stay. Over the span of just a few years, voice search has boomed, with voice assistants practically flying off the […] Read more

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From SEO to CRO: Know Your Visitor’s Intent

Backlinks Are No Longer The End-All in Ranking We used to ask ourselves why a website with poor content but lots of white-hat, and sometime black-hat, links should out-perform a website that has far more useful content? This was due to Google placing so much emphasis on backlinks as a ranking factor it outweighed everything […] Read more

Feb, 01, 2018

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Big Retail Takeover: 7 Ways Smaller Online Businesses Can Survive

Some people are calling the ecommerce situation in 2018 a ‘retail apocalypse.’ US ecommerce sales grew by 15.8% last year, to a total of over $452 billion. Amazon dominated this market with a 43.5% share of all sales. EBay, Wal-Mart and Apple follow, and only 10 major retailers account for 64% of all online sales […] Read more

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How to Build a Better Content Marketing Strategy with Consumer Intent

Content marketing has exploded in popularity recently, and for good reason. This inbound style of marketing gives consumers what they’re looking for without disrupting their lives, drawing them to you so you don’t have to expend as much time and energy to reach them. Modern audiences have learned to tune out disruptive advertising, making commercials […] Read more

Apr, 21, 2014

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