Category: ‘ppc’

5 Ways To Check If Your PPC Agency Is Doing Their Job

If you’re an online business, using PPC to boost your marketing strategy is a no brainer. Brands make an average of $2 in income for every $1 they spend on Adwords (source). Aside from driving revenue, paid search is a great platform to build awareness of your brand and establish an online authority. That being […] Read more

May, 14, 2018

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Voice Search & PPC: Google Makes The First Move

You may have read my last post on voice search and PPC, where I outlined both the positive and negative implications that voice searching may have on pay per click campaigns, as well as some speculation for future uses. As predicted, Google hasn’t wasted any time creating an opportunity to turn these voice powered searches into revenue. […] Read more

Mar, 28, 2018

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WTF Facebook? What the cost increase will mean for Small Business Paid Social Marketing

Unless you’ve been living under a rock for the past month, you should probably be aware that some major changes have been taking place on Facebook. Our Social Network overlord, Mark Zuckerberg, announced that the algorithm that we’ve all come to know and love, is going to change completely. People > Businesses And with this […] Read more

Mar, 26, 2018

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Voice Search & PPC: The Good, The Bad & The Ugly

Make some space in your search marketing strategy this year, because we’ve got new roommates. Google, Siri, Alexa and Cortana have infiltrated the homes of our users and it appears that they are here to stay. Over the span of just a few years, voice search has boomed, with voice assistants practically flying off the […] Read more

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3 Ways To Dominate The Fitness Industry In 2018

2018 will be a record setting year for gyms and workout clubs across the country. Everyone from ex marines to soccer moms are jumping on board the group workout trend. In a world where ‘what’s hot’ changes faster than Superman in a phone booth, it’s more important than ever to have a solid digital marketing […] Read more

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