Category: ‘voice search marketing’

Amazon Polly: The Future of Content Marketing

In the last few months, announcements from Amazon, Google, and Facebook have made it necessary to start adjusting our marketing strategies across all channels if we want to see continued growth and success. From mobile first indexing, voice search, algorithm and paid ad cost changes, the very foundation of digital marketing best practice has been […] Read more

Apr, 02, 2018

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Voice Search & PPC: Google Makes The First Move

You may have read my last post on voice search and PPC, where I outlined both the positive and negative implications that voice searching may have on pay per click campaigns, as well as some speculation for future uses. As predicted, Google hasn’t wasted any time creating an opportunity to turn these voice powered searches into revenue. […] Read more

Mar, 28, 2018

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Voice Search & PPC: The Good, The Bad & The Ugly

Make some space in your search marketing strategy this year, because we’ve got new roommates. Google, Siri, Alexa and Cortana have infiltrated the homes of our users and it appears that they are here to stay. Over the span of just a few years, voice search has boomed, with voice assistants practically flying off the […] Read more

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Hey Alexa, How Will Voice Search Impact Local & What Does The Future Hold? Part 3.

If you read part 1 and part 2 of this series, you now understand why voice search use is on the rise and how to create a winning voice-friendly SEO strategy. Intelligent personal assistants (IPAs) only offering one preferred service option to voice searchers means that in order for your local business to be featured […] Read more

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Hey Alexa, How Do I Adapt My Current SEO Strategy For Voice Search Traffic? Part 2.

As you may have already read in part 1 of this voice search series, with intelligent personal assistant (IPA) use on the rise, now is the time you should be thinking about how to best adapt your current SEO strategies to help capture the exponentially growing number of organic traffic in voice search. The good […] Read more

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