Google Analytics: Get Dirty With Data – Useful Dashboards to Help You Analyse Data Quickly & Effectively

Google Analytics, or any analytics package, can be a minefield to trawl through. Dashboards are a great way to visualize what’s happening with your site at a glance.  I also find that Senior Level Managers tend to prefer having access to dashboards so that they can have a good handle on what’s happening with a site whenever they need to.

So, what are the most useful dashboards to aid day to day data analysis? I’ve shared a few below to get you started.

1. Basic Visitor Data Dashboard

Get a snapshot of what’s happening with your visitors – from how many visits you’ve received in your allocated date range (you can add MoM or YoY comparisons), to which countries are sending the most visits (have you noticed a spike in visits from a particular country? to which devices your users are on (mobile vs. desktop vs. tablet).

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2. E-commerce Dashboard

Do you have a transactional site? An e-commerce dashboard will give you key highlights, from your top converting channels, to your site conversion rate (an important top-level metric that tells you how your site is converting).  Getting some regular insight into metrics such as your average order value can help you gauge where you need to concentrate growth efforts.

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3. Acquisition Dashboard – PPC

Most organizations that run Paid Search campaigns are obsessed with monitoring every campaign, AdGroup, click and spend. With a quick access dashboard you can get top highlights and deep dive later.

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4. Social Media Dashboard

For social media managers, proving ROI on social media activity can be a really trying task. Google Analytics has come leaps and bounds in making this simpler and more transparent. Get key insight into revenue driven by social, popular devices used (social is becoming more of a mobile specific channel) and much more.

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Dashboards are useful and provide quick insight, and if used well, they can reveal lots of juicy actionable insights.

Report Sharing Instructions:

  1. Make sure you’re signed into Google Analytics
  2. Click any of the “Get Report” links above
  3. You’ll be taken to the Google Analytics interface with an overlay asking you which property you’d like to add the report to
  4. Choose whichever account/profile you’d like to use (you can choose more than one) and apply!

Happy analyzing!

Originally posted on: 3/11/2014. Updated on: 2/27/18.

Feb, 27, 2018

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