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How To Create Google Shopping Campaigns

Business is booming this year for eCommerce brands. Industry leaders like Amazon and Walmart controlled more than half of the sales online in 2017 (source), and it’s expected to increase in 2018. If you own an online storefront, it’s become more important than ever to optimize your product feeds and utilize ad platforms that will […] Read more

Feb, 13, 2018

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Hey Alexa, How Will Voice Search Impact Local & What Does The Future Hold? Part 3.

If you read part 1 and part 2 of this series, you now understand why voice search use is on the rise and how to create a winning voice-friendly SEO strategy. Intelligent personal assistants (IPAs) only offering one preferred service option to voice searchers means that in order for your local business to be featured […] Read more

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14 Social Media Marketing Strategies Your Business Should Be Using Now

In 2017, 81% of Americans had a social media profile. Whether you like it or not, social media is here to stay, and with a following like that, businesses need to be using social media in order to compete in our digital world. But with so many ways to use social media, how can you […] Read more

Feb, 05, 2018

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From SEO to CRO: Know Your Visitor’s Intent

Backlinks Are No Longer The End-All in Ranking We used to ask ourselves why a website with poor content but lots of white-hat, and sometime black-hat, links should out-perform a website that has far more useful content? This was due to Google placing so much emphasis on backlinks as a ranking factor it outweighed everything […] Read more

Feb, 01, 2018

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Social Signals: Do They Matter?

Google’s former head of webspam, Matt Cutts released a video tackling the question of social signals back in 2014, and despite this being 4 years ago, his answer is still relevant today. The video focuses on Facebook and Twitter as vehicles for SEO success. The video addresses the question, “Are pages from social media sites […] Read more

Jan, 31, 2018

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