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Why User Intent is the New Keyword Research (& How to Do It Right)

It used to be you could rank well in search engines and get plenty of traffic just by filling your website with the right keywords. But not anymore. Google is getting better at separating the fluff from the truly useful and relevant, and searchers don’t bother with websites that don’t immediately deliver relevant information in […] Read more

Jun, 13, 2014

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How to Build a Better Content Marketing Strategy with Consumer Intent

Content marketing has exploded in popularity recently, and for good reason. This inbound style of marketing gives consumers what they’re looking for without disrupting their lives, drawing them to you so you don’t have to expend as much time and energy to reach them. Modern audiences have learned to tune out disruptive advertising, making commercials […] Read more

Apr, 21, 2014

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All The Latest From Social Media World Forum

If you were on Twitter on Monday you may have noticed #SMWF trending. Once a year brands converge in a quiet corner of East London to compare best practice in social media. This year we’ve already had some very interesting insights from Day 1 and we’ve collated the best below for you.  From the Facebook […] Read more

Apr, 21, 2014

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Guest Blogging: The Future

On the 20th January 2014, Matt Cutts, the head of Google’s Webspam team, told the SEO and digital-marketing world, “stick a fork in it: guest blogging is done”, and that Google would be cracking down with penalties and/or ranking degradations for those found taking part in paid guest posting. Unsurprisingly, this caused a moment of panic in […] Read more

Mar, 11, 2014

  seo

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How Facebook can put your brand in front of a wider audience

Facebook have released a new algorithmic change that is going to have a massive impact on brands and social media managers alike. The new change, which was announced on February 24th in Facebook’s Newsroom, will mean that brand and personality Pages will find it much easier to engage a larger audience than they have ever been exposed to […] Read more

Mar, 11, 2014

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