Digital Marketing Case Studies

URL: https://www.dolce-gusto.us
Website Focus: eCommerce
Services Provided: Coffee machines, coffee flavor capsules/pods, and related accessories.
Business Type: Business to Consumer
Client Industry: Retail
Case Summary: NESCAFÉ® Dolce Gusto® hired Make It Rain with a primary objective: to develop a website migration plan and execute it with limited resources and time constraints. Make It Rain developed a two phase migration strategy aimed at pre-launch and post-launch phases which helped avoid all major technical pitfalls of website migration, increase overall keyword rankings, as well as a 40% increase in overall organic traffic year over year.

URL: http://www.matthewkenneycuisine.com/
Website Focus: Lead Generation
Services Provided: Food catering, event planning, consulting and chef placement services.
Business Type: Business to Consumer
Client Industry: Hospitality / Events
Case Summary: Matthew Kenney hired Make It Rain with a primary objective: to double their daily online lead volume. Make It Rain developed a three phase strategy that included a PPC account clean up, landing page testing, and ongoing optimization. Within less than a year, we reached the goal of doubling their PPC lead volume while also decreasing their cost per lead by half.

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