Website Focus: Lead Generation
Services Provided: Chef Training Courses
Business Type: Business to Consumer
Client Industry: Hospitality - Chef Training Schools
Case Summary: Matthew Kenney appointed Make It Rain with a primary objective: to double their daily online lead volume for chef school training across international academies. Make It Rain developed a three phase strategy that included a PPC account clean up, landing page testing, and ongoing optimization. Within less than a year, we surpassed their goal of doubling their PPC lead volume while also decreasing their cost per lead by more than half.
Led by American Celebrity Vegan Chef Matthew Kenney, Matthew Kenney Cuisine offers plant-based chef training schools both online and onsite at state of the art kitchen academies in Los Angeles, New York, Barcelona, Milan and Toronto. Make It Rain was tasked with a primary objective to double their website lead submissions for their US and International Chef training schools.
PPC campaign results before Make It Rain:
Make It Rain needed to retain the current daily leads and quality while increasing lead volumes and retaining the same standard of leads.
In order to achieve Matthew Kenney Cuisines goal, Make It Rain developed a three phase strategy:
Phase 1: Account Clean Up
Phase 2: Landing Page Testing
Phase 3: Ongoing Optimization
Through an efficient and effective PPC strategy and execution, Make It Rain was able to meet the client's goal of doubling their lead volume while also halving their cost per lead in less than a year.
Results with Make It Rain: