Website Focus: eCommerce
Services Provided: Coffee machines, coffee flavor capsules/pods, and related accessories.
Business Type: Business to Consumer
Client Industry: Retail
Case Summary: NESCAFÉ® Dolce Gusto® hired Make It Rain with a primary objective: to develop a website migration plan and execute it with limited resources and time constraints. Make It Rain developed a two phase migration strategy aimed at pre-launch and post-launch phases which helped avoid all major technical pitfalls of website migration, increase overall keyword rankings, as well as a 40% increase in overall organic traffic year over year.
NESCAFÉ® Dolce Gusto® is a major retailer of coffee machines, coffee flavor capsules/pods, and related accessories in the United States. They hired Make It Rain to accelerate SEO for the Dolce Gusto® brand along with a complete website migration without losing traffic. A website migration strategy must be precise as even small mistakes during the pre and post launch phases can lead to drastic ranking and organic traffic losses which ultimately loses the client valuable sales opportunities.
Along with continuous best practice SEO including advanced content creation to challenge other market competitors, Make It Rain developed a two-phase SEO focused website migration strategy aimed at pre-launch and post-launch phases.
The strategy employed included:
With ongoing SEO along with a watertight website migration plan and execution, Make It Rain was able to suppress all major technical pitfalls of a website migration, increasing overall keyword rankings with a 42% increase in overall organic traffic year over year.
The client saw:
"Make It Rain devoted a great deal of time to educate us and develop a robust SEO strategy. They are very hands on and always available to answer even the simplest of questions. We are grateful for our partnership with Make It Rain."
- Stacey Webb, Nestlé® USA Marketing Manager