NESCAFÉ® Dolce Gusto®

SEO

The Challenge

NESCAFÉ® Dolce Gusto® is a major retailer of coffee machines, coffee flavor capsules/pods, and related accessories in the United States. They hired Make It Rain USA with a primary objective: to develop a website migration plan & execute it with limited resources and strict time constraints. A website migration strategy must be agile, created with detail in mind, as even small misses and mistakes during the pre and post launch phases can lead to drastic ranking and organic traffic losses which ultimately loses the client valuable sales opportunities

The Solution

In order to achieve Dolce Gusto® goal, Make It Rain developed a two phase migration strategy aimed at pre-launch and post-launch phases.

The strategy employed included:

    • Create a custom migration checklist.
    • Place mitigation strategy.
    • Benchmark positions, indexation & authority.
    • Review positions, indexation & authority.
    • Create new XML/HTML sitemap & submit to Google WMT.
    • Analyze site rankings and monitor indexation.

The Result

Through an efficient, effective website migration plan and execution, Make It Rain was able to avoid all major technical pitfalls of website migration, increase overall rankings of numbers of keywords, as well as a 40% increase in overall organic traffic year over year.

The client saw:

    • A +42% increase in overall organic traffic year over year.
    • A 99% ranking increase for brand + generic terms
    • A #1 rank for ‘coffee capsules,’ up from position #12

Nescafe Organic Traffic Increase

Testimonial

"Make It Rain devoted a great deal of time to educate us and develop a robust SEO strategy. They are very hands on and always available to answer even the simplest of questions. We are grateful for our partnership with Make It Rain.
- Stacey Webb, Nestlé® USA Marketing Manager

Expert Digital Marketing Agency in Los Angeles

  • Make It Rain devoted a great deal of time to educate us and develop a robust SEO strategy. They are very hands on and always available to answer even the simplest of questions. We are grateful for our partnership with Make It Rain.

    Stacey Webb, Nestlé® USA Marketing Manager

  • The Rock Stars of social media and online strategy, Make It Rain helped LA KISS grow its fan base to a national audience. Make It Rain rocks!