PPC stands for Pay Per Click. It's what we call the online advertising service that shows ads to users when they type in a search on Google, any other search engine, or while they browse on social networks. You’ve probably noticed these ads on Google before, they appear above the natural search results. Businesses pay a set amount every time someone clicks on one of their ads and are directed to their site. PPC has become a standard tool used by millions of businesses world wide because it allows brands to tailor a special message to their customers, depending on what they are searching for. If you own a shop that sells red dresses, and someone goes to Google to search for a dress to match their new red car, you will be able to catch their attention and portray why your red dresses are the absolute finest and deliver them to the appropriate page of your site.
Pay Per Click involves paying for ads that appear in the search engine results page. They can be seen in the top 3 positions above the organic search, bottom 3 positions and sometimes on the right side of the page. They are usually labeled as an ad in some way to portray a difference from organic results. Organic results are natural, non-paid and appear in the middle of the results page. Organic listings increase their positions by Search Engine Optimization, or SEO, techniques. These include link building and optimizing web content. At Make It Rain we offer both of these services, because together these two are an advertising force to be reckoned with.
Almost all types of businesses can benefit from advertising online through PPC! The PPC industry started out as a means for e-commerce businesses to achieve more sales with a dynamic, tailored message to customers. It has since evolved through the years to serve many types of businesses. If you run a lead based operation, paid search will increase the number of pre-qualified customers clicking through to your site. Hence increasing your leads over time. Or perhaps you are dealing with a newer company and branding is your main online priority. Running ads on searches similar to what you carry will get your name out there, seen by thousands of curious users a day. It’s simple: the more online exposure your business has, the more successful you allow it to be.
Anyone can create a PPC account by setting up a Google Adwords campaign. If you are running a personal business out of your home, this may be the best option for you. For larger businesses however it is crucial to have a professional overseeing your paid search account. Changes are constantly occurring in the industry and competition builds every day. It is easy to get lost in this environment and end up spending a large amount of money without seeing any results. Make It Rain focuses on every detail of our clients account, constantly optimizing clicks and conversions for highest profits.
The Google Display Network, or GDN as we call it here, is the collection of thousands of sites Google partners with to show ads on. If you sign up to have your ads shown on the GDN it is referred to as a display ad, and could appear on any number of these sites. Of course you have some control over which types of sites you would like your ad to appear on, you can set limitations for topics and placements depending on what you’re advertising. Google will only show your ad on related sites, and click through rate is much lower here. It is a great tool for branding, or to expand your reach outside of the regular search engines you work with.
Make It Rain uses online tracking on each keyword in your PPC account. This allows us to see virtually every interaction your customers have with your ads, and on your site. We know how often your ads were shown, how many times they were clicked, and what percentage of people made an enquiry or purchase from that click. We use a complex system that shows us every detail of your users path to purchase. We use these results to constantly optimize your account based on what works the best.
Many people don’t realize they have clicked on an ad when they are browsing for answers. Google has been constantly tweaking the ad format to appear more similar to organic results, which has caused an increase in clicks worldwide. Often times ads are the most relevant result for the search a user has entered so it just makes the most sense for them to choose it. Or, if you’ve hired an experienced advertising agency like Make It Rain, your ad is so clever and catchy that they have no choice but to click it and explore your products.
Quality score is a number, from 1 to 10, that Google assigns to your keywords as a measure of its relevance to a search. The higher your score the higher up your ads will rank in the search results and the less you are charged per click. Quality score of a keyword is determined by Google’s top-secret formula. It involves the relevancy of the word to your ad copy, to the landing page your ad directs the user to, and the historical click through rate of that word to your ad. (Click Through Rate is the number of times an ad has been clicked by a user who enters the keyword, divided by the number of times it was shown overall)
When a customer enters your site, their activity is recorded. They may have looked at a few products, put something in their cart and left, or even made a purchase. Remarketing allows you to use the Google Display Network to target these customers with a customized message. Perhaps show them the product they were looking at and offer a special deal such as free shipping. Or if they’ve already made a purchase target them with a message for $20 off their next order. Remarketing is extremely effective and when used correctly can really drive your online sales.
Well that depends, each click is different. When setting up your PPC account, we create keywords that determine when your ad will show. We set a minimum bid for each group of keywords in your account. When a user types your keyword into Google, it enters an auction with all the other brands bidding on this word. Factors such as quality score and how high your bid is determine which position your ad will sit. Increasing your quality score allows you to place your ad in a higher position than your competition for a cheaper price. You set your daily and monthly budgets with us and we get you as many clicks as possible within that budget. As a rough guide, our monthly managed PPC service starts at $3,000 (Excluding ad spend).
There isn’t a 100% definite answer to this question. We normally stick to around 2 to 3 ad variants per ad group though. This allows you to test out different ad copy and CTAs (calls to action) and find the most successful variants over time.
Every week. That may seem like very frequent, but reviewing your search term report each week can reveal quite a bit – from irrelevant clicks to your site to keywords bringing in the wrong types of traffic. By adding negative keywords weekly, you stay on top of the search terms and queries that are leading people to your site.
This is a debated topic, with some people swearing by their methods. The most important thing to consider when it comes to keywords though, is relevance. Your keywords should match your ad copy, whether that means you have 5 keywords per ad group or 50.
Having a solid Quality Score is important, and is all about ad and landing page relevancy, as well as ad engagement. In order to improve your Quality Score, you have to make sure your ad copy matches your keywords within ad groups. Next, make sure the landing page you’re sending users to is also relevant to your ad copy and keywords. Relevancy is the key to a good Quality Score.
We encourage all clients to bid on their own brand. This is a good idea because it ensures your competitors don't appear above your brand searches in the SERP, even if they are ranked higher organically. Some brands have been known to bid on their competitors brand terms, so including a branded PPC campaign ensures people searching for your brand will find you (and not mistake a competitor for your result). The goal is to dominate the search results for your brand with your ads, organic results and knowledge graph.
Yes absolutely! We accept Bitcoin and other cryptocurrencies for payment of our managed service fees.
SEO is the process of optimizing your site for increased visibility and subsequently more traffic. This is done by increasing the rank of your business’s webpage in the search engine results page. If you don’t place any efforts with SEO, your competitors will appear above you for searches related to your products. The purpose of SEO is to bring more visitors to your site so you can achieve maximum profits.
Just having a website doesn’t mean you’ll automatically show up on the first page of Google results. There’s a lot that goes into obtaining those coveted spots on the first page. The keywords you target, websites that link to your page (both quality and quantity), and whether or not Google deems your website high-quality and high-authority all go into factoring your website’s ranking on Google and other search engine’s results. When your website is optimized for SEO, you have much greater chance of appearing higher in search results. SEO, or Search Engine Optimization, involves both technical and content focused strategies designed to improve a website’s ranking on Google, increase organic site traffic and its revenue potential. Learn more about our SEO services here.
Results can vary depending on a number of factors like how quickly (or slowly) you act on the tasks you’re given, the size of your site and your current domain authority, the amount and quality of the content you're creating and how that resonates with your target audience, and the particular difficulty of the keywords you want to rank for based on your competitor rankings. In general, easy competitive keywords usually take about 1-3 months to rank for, medium around 6+ months, and hard keywords can take up to a year or more in most cases. In addition, a brand-new website takes a little more time to show results than an existing site. All of these are general examples and vary from case to case. SEO takes time, but when executed correctly, will make a difference and in the end to increase your organic traffic and ROI.
Link building is an SEO strategy that involves getting other websites to link to a page on your website. Link building is important because the more high-quality links you have to your site, the more authority your site builds, and eventually, the higher your site’s traffic and ranking results. Link building makes your site look more credible to search engines. However, just having tons of websites link to your site isn’t enough, quality matters. Google is smart, and if they see that your site is being linked to by lots of spammy sites, you can be penalized. Learn more about our link building services here.
Our SEO services start from $6,000 per month. Pricing depends on what exact types of services are needed, existing market competition, company bandwidth, and your specific marketing goals. Our SEO strategies vary from business to business and are catered to your unique objectives.
You got it. We accept Bitcoin for all SEO managed service fees. Just let us know when you contact us.
Meta descriptions are the little blurbs of text that describe the content of pages that come up in your search results. They used to be necessary for crawlers to learn about your page’s content, but things have changed in recent days. Now, they’re more useful for the user to know what your page is about, compelling them to click, and therefore are still an important factor to your SEO strategy as meta data can directly effect your Click Through & Conversion Rate Optimization.
Don’t worry about going crazy with the keywords in your domain. Keyword stuffing is never a good thing. Obviously, if your domain happens to have relevant keywords in it, that’s not going to hurt you either. Just don’t go overboard with the optimization.
There is no exact number of keywords you should be using on each page. In fact, forcing too many keywords into a page (keyword stuffing) can actually be penalized by search engines. Just make sure the content you’re sharing is relevant and user-friendly, and you’ll find plenty of opportunities to use your keywords in a way that doesn’t seem forced or unnatural.
Internal links are links within your site. That means a user would click on a link on one page of your site, and it would take them to a page on another page of your site. Inbound links, on the other hand, are links that take the user to a separate website.
Once again, there is no magic number of links that a webpage should have. In addition, having too many links, just like having too many keywords, can appear spammy, and can be penalized by search engines. Think about the user, and only add links when it would be valuable to them to do so.
Robots.txt is a page used by search engines to obtain valuable information about the pages that site wants to be crawled. If you want to check out a site’s robots.txt page, just type in their domain followed by /robots.txt.
You want your images to show up on searches too right? Search engines can’t physically see images, so they rely on your alt text to tell them what the images are of. Alt text is also really helpful if your page doesn’t load, allowing users to read what the image is of regardless.
Social Media marketing involves the process of gaining traffic or brand awareness through social media. There are over 3 billion social media users in the world, making social media sites (such as Facebook, Instagram and Twitter) great tools to engage with new and existing customers while growing your following.
With such a massive following, Social Media marketing can help your business gain exposure and brand awareness, as well as increase traffic to your site. Social Media marketing can help with your SEO efforts, such as link building, and social share signals are ranking factors considered by Google. Paid Social can also help you drive leads/sales and traffic to your site. Every business is different, and your specific Social Media marketing strategy will differ depending on your industry and specific goals, but it remains an important part of your digital marketing strategy regardless.
Social Media can serve a wide variety of purposes. It can help businesses gain customer insights, increase website traffic, increase brand awareness, generate leads, help with link building, and improve overall customer experience and loyalty. In addition, businesses can use Social Media to research competitors and stay ahead of the curve. Businesses can even use Social Media to specifically target their content to certain audiences based on demographics, interests, and even location.
Hands down yes. Having a social media marketing strategy will help you align your social media use to your unique business objectives. That means targeting the audience you want, sharing relevant information, and sharing content that lends itself to your business’s goals. Once you have a strategy in place, you can gather information on its success, and then make adjustments from there.
In order to create a social media marketing strategy, first you need to ask yourself how you want your social media strategy to fit in with your business’s goals. Once you’ve done that, consider the following: what kind of audience you want to target, your business objective (do you want to increase clicks to your site, collect leads, increase brand awareness, etc.), what kind of content are you going to be sharing and how often, and how will you measure the success of your strategy. If this seems daunting, we can help you create and implement a social media marketing strategy that works for your business.
Absolutely not. Your business should definitely diversify their social media presence, but to a point. Really think about which platforms lend themselves to your business objectives and which ones don’t. Think about the audience you’re trying to target and the content you have to share when you’re deciding which social media platform is right for you.
There is no definite answer for exactly what type of content you should be sharing. Really think about the social media marketing strategy you put in place, the platform you’re using, and the business goals you’re attempting to achieve in order to decide what kind of content is best for you to share on social media. The most important thing to remember, is sharing content that your audience will find useful and interesting. Do your research, consult your strategy, and make a plan for the kind of content that will be the most successful for your business.
Posting frequently on social media is important, your followers will lose interest if you’re not posting anything. But quality is still more important than quantity, so don’t just start posting low quality content three times a day. Find a posting schedule that you can keep up consistently with the resources you have at your disposal, whether that means posting three times a day or three times a week.
Unfortunately, there is no clear-cut answer. The best time to post depends on so many factors, from the platform you’re using to the audience you’re trying to reach. The best way to figure out what time works best for your business is by gathering the research and drawing conclusions from there.
Getting more followers is all about generating quality content that people want to see and engaging with your followers. You need to be creating content that stands out, and that people want to engage with. Using paid campaigns to boost your content to a wider audience will expedite your social growth, but there is no simple answer to this question. Building a following takes a lot of work, but we’re here to help!
Social media is important to your SEO efforts, but maybe not in the way you might think. Google doesn’t look at social shares as a way of gaining domain authority, but it is still important. Social media is great for brand awareness, networking with influencers who might link out to your page, and making you more discoverable.