Term Glossary

Disavow / Link Disavow

In SEO, a common technical strategy is to disavow low quality or high spam backlinks to your website. To Disavow a link means you are denying any support or responsibility for that link. It is common for search engines to view websites negatively with a high number of low quality backlinks, and as a result, may implement ranking penalties. An important part of a successful SEO strategy will include closely monitoring your backlinks and disavow with search engine tools as necessary.