Term Glossary

Google AdWords

Google AdWords is Google’s online advertising service that allows advertisers to display their ads on the Google search network. Ad position on the page (or whether or not they even show up) is determined by three things: ad quality (also known as the Quality Score), how much money advertisers are willing to pay (also known as a bid), and how closely the keyword the user entered matches the keywords associated with the ad. Google AdWords is a form of PPC advertising, meaning that advertisers will only pay when people actually click on their ads.